Does that mean that a merchant should keep a worthless AM who either does nothing or knows nothing or both? I have seen many merchants switch AMs and head in a MUCH better direction. Let's face it...there are lots of AMs & OPMs out there who don't belong in the space. If a merchant made a bad decision they have to fix it. With all due respect, for someone to drop an affiliate program that replaces poor management is terribly short-sited.
Kevin Webster
· 1 year ago
There's other reasons though. Certainly, dropping a bad manager is never a bad thing.
Especially in the case of OPM's we've seen programs bring them on because of their popularity, then drop them after a short recruiting period.
And I guess that's ok too. Some affiliates, however, do prefer to work with certain OPMs, and if they build sites based on the fact that a specific OPM is managing a program, they tend to get ticked if they're gone *unexpectedly*.
It's a dangerous premise though. With very few exceptions, OPMs move on quite frequently.
All Comments
With all due respect, for someone to drop an affiliate program that replaces poor management is terribly short-sited.
Especially in the case of OPM's we've seen programs bring them on because of their popularity, then drop them after a short recruiting period.
And I guess that's ok too. Some affiliates, however, do prefer to work with certain OPMs, and if they build sites based on the fact that a specific OPM is managing a program, they tend to get ticked if they're gone *unexpectedly*.
It's a dangerous premise though. With very few exceptions, OPMs move on quite frequently.