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You’re being watched….

Started by Kevin Webster · 1 year ago

Since I just finished up my post on OPM ethics, I was pleased to see NYFalcon write this in his blog yesterday:

If a program moves from an affiliate manager to another one I drop the program, especially if its an affiliate manager that likes to steal other affiliate managers programs. They are out there and [...] ... Continue reading »

2 comments

  • scohaz

    12 months ago

    Does that mean that a merchant should keep a worthless AM who either does nothing or knows nothing or both? I have seen many merchants switch AMs and head in a MUCH better direction. Let's face it...there are lots of AMs & OPMs out there who don't belong in the space. If a merchant made a bad decision they have to fix it.
    With all due respect, for someone to drop an affiliate program that replaces poor management is terribly short-sited.
    reply
  • Kevin Webster

    12 months ago

    There's other reasons though. Certainly, dropping a bad manager is never a bad thing.

    Especially in the case of OPM's we've seen programs bring them on because of their popularity, then drop them after a short recruiting period.

    And I guess that's ok too. Some affiliates, however, do prefer to work with certain OPMs, and if they build sites based on the fact that a specific OPM is managing a program, they tend to get ticked if they're gone *unexpectedly*.

    It's a dangerous premise though. With very few exceptions, OPMs move on quite frequently.
    reply

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