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It’s not just Trademark Poaching

Started by Kevin Webster · 1 year ago

I’ve talked about this quite a bit over at Abestweb, but I wanted to note quickly here that we tend to use the term Trademark, especially in relation to poaching (i.e. bidding on the term when forbidden by the merchant) pretty loosely.

The real issue is bidding on merchant restricted keywords.

Since some merchants allow trademark bidding, and some don’t (in [...] ... Continue reading »

2 comments

  • BrandVerity

    1 year ago

    Yeah, the use of the term 'trademark' in 'trademark poaching' implies trademark abuse. It just happens that trademarks are the most commonly restricted terms.

    I've even seen examples where merchants are angered by trademark bidding, but they haven't disallowed those actions in their bidding.

    Perhaps the proper term is 'Restricted Keyword Poaching' or maybe just 'Keyword Poaching'.
    reply
  • Kevin Webster

    1 year ago

    Often too, they call it Trademark bidding when in fact they haven't trademarked the terms, much less prohibited it in writing. That's actually a separate issue :)
    reply

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