DISQUS

72Kilowatts Internet Marketing: It’s not just Trademark Poaching

  • BrandVerity · 1 year ago
    Yeah, the use of the term 'trademark' in 'trademark poaching' implies trademark abuse. It just happens that trademarks are the most commonly restricted terms.

    I've even seen examples where merchants are angered by trademark bidding, but they haven't disallowed those actions in their bidding.

    Perhaps the proper term is 'Restricted Keyword Poaching' or maybe just 'Keyword Poaching'.
  • Kevin Webster · 1 year ago
    Often too, they call it Trademark bidding when in fact they haven't trademarked the terms, much less prohibited it in writing. That's actually a separate issue :)